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Privacy Notice

Effective Date: 30th September 2026 

Introduction

At Ellie & Fir ("we", "our", "us"), we are committed to protecting your privacy and handling your personal information responsibly. 

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This Privacy Notice explains how we collect, use, store and protect personal information when you: 

  • Enquire about or use our dog care services, including dog walking, dog sitting, and drop-In visits. 

  • Register your interest in the Ellie & Fir community and related activities. 

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These are treated as separate purposes. Enquiring about or using our dog care services does not automatically mean you have joined or wish to receive communications from our community, and vice versa. 

Who we are

Ellie & Fir provides dog care services and is building a community for local dog owners and businesses. 

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Ellie & Fir is the trading name of Taylor Fulton-Ward, a sole trader. 

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For any questions regarding this Privacy Notice or your personal information, please contact: ellieandfir@outlook.com 

Information we collect

Dog care enquiries and services 

When you enquire about or use our dog care services, we may collect: 

  • Your name 

  • Email address 

  • Phone number 

  • Home address (where relevant to the services provided) 

  • Details about your dog(s), including name, breed, age, medical conditions or dietary requirements, behavioural information, and veterinary details 

  • Service requirements and preferences 

  • Communications between you and Ellie & Fir 

 

Community interest registration 

When you register your interest in the Ellie & Fir community, we may collect: 

  • Your name 

  • Email address 

  • Phone number (if provided) 

  • Location or general area 

  • Information about your interests relating to dogs, events, activities or community participation 

  • Preferences regarding communications and updates 

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Website and analytics information 

When you visit our website, we may automatically collect certain technical and usage information through cookies and similar technologies, including: 

  • IP address or general location information 

  • Device type 

  • Browser type and version 

  • Operating system 

  • Pages viewed 

  • Referring website information 

  • Dates and times of visits 

  • General website usage and interaction data 

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Where required by law, analytics information is collected only where you have provided consent to the use of analytics cookies as outlined in our Cookies Policy. 

How we use your information

Dog care services 

We use information collected for dog care enquiries and services to: 

  • Respond to enquiries 

  • Assess suitability for services 

  • Arrange and provide dog walking, dog sitting and drop-in services 

  • Manage bookings and customer relationships 

  • Communicate regarding appointments and service updates 

  • Protect the safety and wellbeing of dogs, clients and staff 

  • Meet legal and insurance requirements 

 

Community interest registration 

We use information collected through community registration to: 

  • Respond to requests for information about the community 

  • Inform you about relevant community updates, events, activities and opportunities 

  • Understand community interests and participation levels 

  • Improve and develop community offerings 

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Website operation and analytics 

We use website and analytics information to: 

  • Maintain website security and functionality 

  • Monitor website performance and reliability 

  • Understand how visitors use the website 

  • Improve website content, usability and user experience 

  • Identify and resolve technical issues 

Separate consent and communications

Dog care services and community communications are managed separately. If you enquire about dog care services, we will contact you regarding those services as necessary. You will not automatically be added to community mailing lists simply because you have made a dog care enquiry. 

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If you wish to receive community updates, you must separately register your interest or provide consent where required. You may opt out of community communications at any time. 

Lawful basis for processing

Depending on the circumstances, we process personal information because: 

  • It is necessary to take steps at your request before entering into a service agreement. 

  • It is necessary to fulfil our contractual obligations when providing services. 

  • We have a legitimate interest in operating, securing and improving our business, website and community activities. 

  • We have your consent, where consent is required. 

  • We are required to comply with legal obligations. 

UK GDPR and Data Protection Act 2018

Ellie & Fir processes personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. 

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We are committed to ensuring that personal data is: 

  • Processed lawfully, fairly and transparently. 

  • Collected only for specified, explicit and legitimate purposes. 

  • Limited to what is necessary for those purposes. 

  • Kept accurate and up to date where required. 

  • Retained only for as long as necessary. 

  • Protected through appropriate technical and organisational security measures. 

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Where we rely on your consent to process personal information, you have the right to withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of any processing carried out before consent was withdrawn. 

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If you have concerns about how we handle your personal information, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection matters. 

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Information Commissioner's Office (ICO) 

  • Helpline: 0303 123 1113 

Sharing your information

We do not sell your personal information. We may share information with: 

  • Professional advisers 

  • Insurers 

  • Veterinary professionals where necessary to protect a dog's welfare 

  • Service providers who assist us with business operations, such as website hosting and website analytics providers, email services and booking systems 

  • Regulatory authorities where required by law 

  • Any third parties that process data on our behalf will be required to protect it appropriately. 

Data security

We take reasonable technical and organisational measures to protect personal information from: 

  • Unauthorised access 

  • Loss 

  • Misuse 

  • Disclosure 

  • Alteration 

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However, no method of electronic transmission or storage can be guaranteed to be completely secure. 

Data retention

We retain personal information only for as long as necessary to: 

  • Provide our services 

  • Manage our community activities 

  • Fulfil legal, insurance and accounting obligations 

  • Resolve disputes and enforce agreements 

  • When information is no longer required, it will be securely deleted or anonymised. 

Your rights

Depending on applicable data protection laws, you may have the right to: 

  • Access your personal information 

  • Request correction of inaccurate information 

  • Request deletion of your information 

  • Restrict or object to certain processing activities 

  • Withdraw consent where processing is based on consent 

  • Request a copy of your information in a portable format 

  • Lodge a complaint with your relevant data protection authority 

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To exercise any of these rights, please contact us using the details provided above.

Cookies and website analytics

Our website uses cookies and similar technologies to support website functionality, security, performance and analytics.

 

Where you consent, we use analytics technologies provided through Wix to help us understand how visitors interact with our website. This may include information such as pages visited, website traffic patterns, device and browser information, and general website usage statistics. 

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Analytics information is used in aggregated form to monitor and improve the performance, content and user experience of our website. 

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Where required by law, we will obtain your consent before placing non-essential analytics cookies on your device. You can manage your cookie preferences through our cookie banner and browser settings. 

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Further information about the cookies and similar technologies used on our website can be found in our Cookies Policy. 

Children's privacy

Our services are intended for adults. We do not knowingly collect personal information from children without appropriate parental or guardian involvement.

Changes to this Privacy Notice

We may update this Privacy Notice from time to time.

 

Any changes will be published on this page with an updated effective date. 

Contact us

If you have any questions about this Privacy Notice or how your information is handled, please contact: 

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Ellie & Fir (trading name of Taylor Fulton-Ward)

For the dogs, and their humans.

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