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Cookies Policy

Effective Date: 30th September 2026 

Introduction

This Cookies Policy explains how Ellie & Fir ("we", "our", "us") uses cookies and similar technologies when you visit our website. 

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This policy should be read alongside our Privacy Notice, which explains how we collect, use and protect personal information. 

What are cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function correctly, improve user experience, remember preferences, and provide information about how a website is used. 

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Cookies may be: 

  • Session cookies, which are deleted when you close your browser. 

  • Persistent cookies, which remain on your device for a specified period or until deleted.  

How we use cookies

We use cookies and similar technologies to: 

  • Ensure the website functions correctly. 

  • Maintain website security and reliability. 

  • Support website hosting and performance. 

  • Display third-party content where necessary. 

  • Enable the delivery of requested website services. 

  • Understand how visitors use our website through analytics tools.  

  • Improve the performance, usability and content of the website.  

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We do not use cookies for behavioural advertising, retargeting, or cross-site marketing profiling. 

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Information submitted through our dog care enquiry forms or community interest registration forms is not used for advertising profiling through cookies or similar tracking technologies. 

Categories of cookies we use

Strictly necessary cookies 

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These cookies are required for the operation, security and delivery of the website. They cannot be switched off through our cookie preferences tool because the website would not function properly without them. 

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Examples may include cookies used to: 

  • Maintain website security. 

  • Prevent fraudulent activity. 

  • Balance website traffic. 

  • Route requests to the correct servers. 

  • Support essential website functionality. 

 

Analytics cookies 

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With your consent, we use analytics technologies provided through Wix to understand how visitors interact with our website. 

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Analytics information may include: 

  • Pages visited. 

  • Website traffic patterns. 

  • General location information derived from IP addresses.  

  • Device and browser information. 

  • Visitor interactions and navigation behaviour. 

  • General website usage statistics. 

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We use this information in aggregated form to monitor and improve the website's performance, content and user experience. Analytics cookies are only placed where you have provided consent through our cookie banner. 

Wix website cookies

Our website is hosted by Wix.  

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Wix may place cookies and similar technologies required for: 

  • Website security. 

  • Fraud prevention. 

  • System administration. 

  • Performance and reliability. 

  • Session management. 

  • Analytics, where consent has been provided.  

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The specific cookies used by Wix may change from time to time as the platform develops and updates its services. 

Further information about Wix's use of cookies can be found in Wix's privacy and cookie documentation. 

Protectivity site seal

Our website displays a Protectivity insurance site seal to demonstrate our insurance status. 

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The site seal is embedded using code provided by Protectivity and includes content delivered through Microsoft Azure infrastructure. 

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Based on information provided by Protectivity at the time of writing, the following strictly necessary cookies may be used in connection with the site seal: 

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Cookie name: TiPMix 

  • Provider: Microsoft Azure (via Protectivity Site Seal)   

  • Duration: Session 

  • Purpose: Directs users to the appropriate web server and supports reliable service delivery 

  • Category: Strictly necessary 

 

Cookie name: x-ms-routing-name   

  • Provider: Microsoft Azure (via Protectivity Site Seal)   

  • Duration: Session 

  • Purpose: Routes website traffic to the appropriate production server 

  • Category: Strictly necessary 

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These cookies support the delivery and reliability of the embedded site seal and are not used for advertising, profiling or marketing purposes. 

Consent and cookie preferences

Where required by law, we obtain your consent before placing non-essential cookies or using similar technologies.

 

When you first visit our website, you will be presented with a cookie banner that allows you to: 

  • Accept all cookies. 

  • Reject non-essential cookies. 

  • Manage your cookie preferences. 

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Strictly necessary cookies do not require consent because they are required for the operation and security of the website. 

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You may change your cookie preferences at any time using the cookie preference options available on our website.

Managing cookies

Most web browsers allow you to: 

  • View cookies stored on your device. 

  • Delete cookies. 

  • Block cookies entirely. 

  • Configure settings for specific websites. 

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Please note that disabling strictly necessary cookies may affect website functionality, security, or performance. 

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Information about managing cookies can usually be found within your browser's help settings. 

Monitoring and review

We periodically review the cookies and technologies used on our website. 

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If new functionality, third-party services, analytics tools, or marketing technologies are introduced, we will assess their privacy implications and update this Cookies Policy where necessary.

Changes to this policy

We may update this Cookies Policy from time to time to reflect changes to our website, legal requirements, or the services we use.  

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Any updates will be published on this page together with a revised effective date.

Contact us

If you have any questions regarding this Cookies Policy or the use of cookies on our website, please contact: 

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Ellie & Fir (trading name of Taylor Fulton-Ward)

For the dogs, and their humans.

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